Anti-identity-theft huckster has had identity stolen at least 13 times

According to Boing Boing, Todd Davis’s identity has been stolen at least 13 times. Davis is CEO of LifeLock, a company that sells anti-identity-theft services, and their ads feature Davis’s Social Security Number (because their service works so well he can afford to publicize his SSN without being compromised. Collection agencies across the country are trying to get him to cough up for debts that other people have racked up with the SSN they copied from the ad.

LifeLock has already been fined $12,000,000 by the FTC for deceptive advertising. The Phoenix New Times has a long, investigative story on LifeLock’s business practices and the (in)efficacy of its services. It’s a pretty comprehensive look at how to make something that doesn’t work very well and compound that with bad business practices. (Cracking LifeLock: Even After a $12 Million Penalty for Deceptive Advertising, the Tempe Company Can’t Be Honest About Its Identity-Theft-Protection Service)

Boing Boing via Anti-identity-theft huckster has had identity stolen at least 13 times.

Comments are closed.