Reciprocity + Obligation <> Whuffie

Whuffie is the ephemeral, reputation-based currency of Cory Doctorow’s science fiction novel, Down and Out in the Magic Kingdom. This book describes a post-scarcity economy: All the necessities (and most of the luxuries) of life are free for the taking. A person’s current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net.

The term has since seen some adoption as a synonym for social capital, including its use in the title of the Tara Hunt book The Whuffie Factor.

And From Tara Hunt directly… Whuffie, a refined definition:

(Whuffie is) the sum of the reputation, influence, bridging capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.

Horse Pig Cow: Reciprocity + Obligation ? Whuffie | HPC.

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